What to Look for in an Online Marketing Company
As more and more users rely on the web to find services and products, it’s important to engage in an online marketing campaign to attract potential customers. If you already have an SEO company, but haven’t been happy with the results or have found them engaging in shady practices, or you’re just getting started on the web, you’ll likely be looking for an online marketing company who can provide you with the best strategy and expertly implement it for you.
Finding the best company to handle your marketing efforts can be challenging, especially if your knowledge of internet marketing is limited. We want to help you get the most from your investment so we’ve compiled a list of what to look for when you’re hiring an SEO company to market your services.
The Best Online Marketing Companies:
Have reviews and case studies. Just like it’s important to prospective buyers that your home service company has positive reviews, your online marketing company should have positive testimonials as well. After all, they’re in the business of representing companies online—if they aren’t represented that well or at all themselves, how can you be sure that they know what they’re doing?
The best online marketing companies will also be happy to share case studies that showcase the work they’ve done for other businesses like yours with results that detail their successes.
Are data driven. The purpose of hiring an online marketing company is to get more traffic and leads from the web. The best companies will have data to back up their performance—that means you can count on them to provide information about their business and successes, as well as detailed figures concerning your specific online marketing strategy ongoing. They’ll help you set clear goals, track the results, analyze them, and provide you with the data so you can see how you’re progressing towards said goals.
Read through the case studies and blogs of a prospective company before hiring them to see results they’ve achieved in the past, and be sure to ask for specific examples and figures, as well as what tools they’re using to track your online investments.
Follow their own advice. The best online marketing companies will likely advise you to do a number of things to ensure rankings and conversions—from keeping a regularly updated blog to having a mobile-friendly site to openly sharing experiences. If your online marketing company has a messy website, is not optimized for SEO, or is generally not following the best practices they advise, it is likely not a reliable choice for a successful campaign.
Contact Blue Corona for Your Online Marketing Campaign
At Blue Corona, we want to help you get the most of your online investments. We are experts in content marketing, social media, website design, pay-per-click, and SEO, among other things, and practice a data-driven approach to handling each of our campaigns. We back up our services by providing our clients with:
- Testimonials and case studies
- Website and phone call tracking and analytics
- Information and advice on a regularly updated blog
- And more!
Ready to see what we can do for your small business? Contact us today to speak with the experts!
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About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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