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Gone are the days of busy graphic backgrounds and spinning icons (I’m looking at you, Space Jam website), and we’re welcoming in clean, flat designs that are appealing to the users—because honestly, that’s what your website is there for, isn’t it?
If your homepage is making people reach for the ibuprofen, you need to reevaluate your choices. At Blue Corona, we can help you sort out your crappy site and help you not just look better on the web, but convert too—trust us, we’re experts.
Your Website Sucks
And here’s why…
- You have background music. Welcome to 2014. Turn off the music and auto-playing YouTube videos. If people want to watch your embedded video or listen to some track you have added to your site, let them choose to click the play button—otherwise you’re going to have users who are frantically searching for the pause button or actually leaving your site to escape.
- I can’t find your address, phone number, smoke signal location, or contact form. Seriously… how do I get a hold of you? Where are you? Do you even exist? If I can’t easily find your phone number or a contact form within 30 seconds, I’m out—and so are your potential customers.
- Your stock photography is cringe-worthy. There’s a time and a place for stock photography, but your site is always going to look better when you take real pictures of your employees, your business, your products, your services, etc. Plus, some stock photography is just weird.
- I need a magnifying glass to read the 7 point font. Who do you think your target audience is? I’m 26 years old—if I can’t read your baby font, do you think anyone else is going to be able to? You should have at least 12 point font, but I suggest bumping it up to 14 point font. You’ll reduce the eye strain for your guests and make reading your content at the recommended 28 inches much easier.
- You don’t have any pictures. Booooring. Seriously, who wants to look at a wall of text? The answer is nobody. You have to break up text with images, lists, headings, etc. to engage the reader.
- Your navigation bar doesn’t make any sense. Stop using vague phrases in your header. “We Care About Making a Difference” is not synonymous with “Services.” Help me find what I’m looking for—don’t make it more difficult.
- There’s too much going on and I can’t figure out what to click on. The reason that bright colors and cool star-shaped buttons are supposed to catch the viewer’s attention is because they’re supposed to stand out. If every single thing on your site is vying for my attention, I’m going to be confused and overwhelmed.
- You’re using Comic Sans or some other ridiculous font. Seriously, get it together.
- Your background image is distracting or even worse… tiled. Your background color should be a solid color or a pattern that is not distracting. And if your background has a pattern, it’s crucial that you have text boxes with a solid color—otherwise your content is going to be virtually impossible to read. Speaking of the text…
- Your text is light gray on a white background and I hate you. The text on your site should be in stark contrast to the background color. It needs to be easy to read or else no one is going to read it—it’s as simple as that.
It’s Time for a Makeover
Alright, listen up Laney Briggs, we know you are quirky and cool just the way you are, but this isn’t a cute 90s movie about realizing it’s what’s on the inside that counts. When it comes to your website, the functionality and aesthetic is vitally important—and if you’re working with a clunky, outdated site, you’re losing potential clients.
Let Blue Corona help you (please!)—we can design a beautiful new site for you that will not only impress you, but your customers, too. Contact us online or just call the number at the top of this page where it is prominently displayed.
About The Author: Michelle is the operations manager at Blue Corona. When she's not keeping the wheels running here, she likes hiking with her dogs, reading, and singing along in fake (and terrible) accents to music in the card with her husband.
Out favorite is making every song sound like Cher is singing it.
View more blogs by Michelle Allen