Where do your job candidates and hires come from? Just as your prospective customers are looking for your products and services online, so too are your prospective new hires. But with all the places to advertise your current job openings—including career sites, social networking sites, search engines, and more—it can be difficult for business owners or their recruiting teams to figure out where to advertise and which sources provide the highest ROI.
Blue Corona can help you turn your website into a 24/7 recruiting machine, as well as create and execute paid recruitment advertising on search engines, career sites, social networks, and more. And even more importantly, we’ll make sure you have the proper tracking measures in place, allowing you to determine which career advertising strategies offer the best return.
Keep reading to learn more about some of our top recruitment advertising strategies, or contact us today to get started.
There are many advantages to having a career microsite separate of your regular website. Most importantly, your target audience for your main, corporate website is most likely not the same as the target audience for the types of job candidates you want to attract.
With a career microsite, your website design, content, navigation, contact forms and other calls to action, and more can be personalized to reflect your company culture—allowing your company to appear more attractive and relevant to job candidates, as opposed to prospects.
Blue Corona can help with all aspects of your career microsite—from design to content. If your budget is limited, we have a huge library of website designs and layouts proven effective for SEO and for converting visits into leads—or in this case, into job candidates. And if you’re looking for something totally custom, we can do that too!
Check out our website design portfolio or contact us today to get started on your company’s career microsite.
Using SEO for Recruiting
Take a moment and search for one of your open job listings in your service area on Google (ex: “HVAC jobs in Maryland”). Does your website come up? If it doesn’t, you could be losing out on potential job candidates to your competitors!
Search engine optimization (SEO), broadly speaking, is the process of making changes to your website’s code, structure, content, and overall web presence to make it easier for search engines like Google, Yahoo, and Bing to find, read, index, and rank your website. There are thousands of techniques related to SEO, ranging from converting Flash and image files (which are currently difficult for search engines to read/interpret) to plain HTML files to creating reference content and encouraging other websites to link back to it.
Blue Corona has leagues of experience helping businesses rank on the first page of Google. Check out our case studies! For more information on how SEO can help you recruit job candidates, give us a call!
Using Paid Search Advertising for Recruiting
Where do your target job candidates look search for jobs online? Facebook? LinkedIn? Glassdoor? At Blue Corona, our paid search experts can help increase the visibility and reach of your job postings on a variety of career websites, social networks, and search engines.
As always, accurate measurement and tracking is the foundation of every Blue Corona service, including paid search advertising. This will allow us to find out which recruiting advertising sources offer the best returns—allowing you to eliminate ineffective advertising and maximize your recruiting budget.
Ready to get started? Give us a call. There are great candidates looking for a company like yours—we’ll make sure they find you!
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