What’s the most cost effective way to grow your fire protection company? As traditional methods of advertising (Yellow Pages ads, billboards, direct mail, television ads, etc.) fail to produce a considerable return on investment, more and more fire protection companies are pushing their advertising and marketing dollars to the web. This means it’s no longer enough just to have a website; you have to have a website that can be found.
Kauffman Co. in Houston, TX and State Systems, Inc. in Memphis, TN came to Blue Corona with the exact same problem: they knew that their potential customers were searching for their services online, but were losing business to their competitors without a presence on the first page of Google search results.
Over the past several years, we’ve helped both these long-term fire protection clients drastically increase leads and maximize their return on ad spend.
See how we did it. Sign up for our free webinar today.
Meet the Expert: Amanda O’Dell
Amanda O’Dell is an Account Manager at Blue Corona, where she helps fire protection companies and other businesses increase their authority on the web. This Winston-Salem, NC native loves tacos, traveling, running, and her two cats, Lucy and Rory.
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Didn’t get a chance to attend one of our previous webinars? Not a problem! We offer recordings of all of our webinars–simply download and watch at your convenience.
Every small business we talk to wants to know the ROI of social media. It seems like for
the first time, people are finally starting to come around to the idea that social media might just be a viable marketing channel. We would know—we got our largest client ever from Facebook.
In this webinar, we offer the tools and data necessary to track and quantify the results generated by your social media campaign. However, you’ll soon learn that the smartest business owners realize that the value of social media transcends beyond ROI.
Meet the Expert: Bailey Stoner
Bailey Stoner (yes, that’s her real last name) is an Account Manager at Blue Corona, where she helps business owners manage and execute high-performing, bottom-line driving online marketing strategies including social media, SEO, pay per click, and more.
A University of South Carolina grad, Bailey lives in the D.C. area where she spends her days brunching, hanging out with her family and friends, cooking, reading, and trying not to die at Body Pump class at Gold’s Gym.
Did you know that 45% of people would rather give up vacation than their smart phone? People are glued to their phones and more likely than not, they are using them to look for your products and services online. If they have to pinch and zoom on a desktop version of your site on their tiny little iPhone screen, this doesn’t exactly create the best user experience.
And that’s if they can even find your website.
Want to show up in Google search results? Google prefers mobile friendly websites!
In what marketers are now referring to as “Mobilegeddon,” Google rocked the web world when it announced that starting April 21st, 2015, the search engine would use mobile friendliness as a ranking factor in mobile search results.
If your marketing strategy doesn’t take mobile traffic into consideration, that’s an increasingly growing chunk of business you’re giving to your competitors! In this webinar, Alex Perini will identify the top mobile marketing mistakes that are costing you business (and how to fix them).
Meet the Expert: Alex Perini
Alex Perini serves as Blue Corona’s Account Director. In this role, she’s helped hundreds of small business owners measurably improve their marketing return on investment by giving them the tools to accurately track all of their advertising strategies and creating cost-effective online lead generation campaigns including SEO, pay per click, social media and more.
A UNC Chapel Hill grad, Alex is currently based out of our Charlotte office, where she enjoys hiking, playing tennis, and most recently, playing with her new puppy, Roxy.
Designing Your New Website with Lead Generation in Mind
What good is a beautiful new website if it can’t be found online? And even if it can be found, your website isn’t doing you any good if it doesn’t convert your website visitors into leads and sales.
Your website should be your number one sales and marketing tool, and we’re here to tell you that getting a website that ranks on the first page of Google AND turns visitors into leads doesn’t have to cost you an arm and a leg or take months to build!
Chase Wolf has built hundreds of custom lead generation websites for home service companies. In this free webinar, he’ll explain his tried and true practices for designing a website that will help you grow your business.
Meet the Expert: Chase Wolf
Chase Wolf is the Director of Web Development at Blue Corona, where he’s helped build over 300 lead generation websites for small-medium sized businesses in industries like HVAC, plumbing, remodeling, home design/build, electrical, window and door, technology, retail, travel, recruiting, water delivery, real estate, landscaping, moving, and more.
When he’s not busy helping business owners turn their websites into their #1 source of new business, Chase can be found in a rocking chair on his front porch smoking a cigar, drinking a scotch, and doing other grandpa-like things (despite not being a grandpa).
In addition to his project management and web development skills, Chase is also well known around the office for his well-timed GIF responses, extreme power walking, and wallet-sized first aid kit.
Most small businesses assume that the best path to growth is more leads. But the real marketing opportunity for a lot of companies comes from converting more inbound calls into booked appointments. The amount of appointments your business books relies on the success of your customer service representatives (CSRs).
Blue Corona’s call handling team has listened to thousands of inbound phone calls and identified the top mistakes CSRs make on the phone. By learning more about these common pitfalls in this webinar, your CSR will have a better understanding of the different types of customers and the confidence needed to book the appointment—allowing you to get more from every marketing dollar you spend and squeeze more revenue out of your existing lead pool.
Erin Clark is the Call Analytics Director at Blue Corona. She grew up in Maryland and attended the University of Delaware – receiving her B.A. in English. Since at Blue Corona, Erin and her team have reviewed, analyzed and gained insights from over 1 million inbound home service based phone calls. Her team uses this extensive data to help Blue Corona’s clients book more appointments from their existing lead pool. While not helping our clients earn more revenue, Erin enjoys potatoes.
Cliff John is an Account Manager in Blue Corona’s Gaithersburg, MD office. He grew up in Maryland and attended Quinnipiac University in Hamden, CT (just 10 miles away from Yale!), where he received his B.S. in accounting. When he’s not crunching clients’ data or helping them improve appointment booking rates, you can find him fiercely cheering for the DC sports teams, playing hockey or running…a lot.
What Can Your Company Afford to Pay for a PPC Lead (with Tips for Decreasing Your Cost Per Lead!)
Original Air Date: Tuesday, Apr. 28, 2015
Many business owners generate awesome profits via their pay per click advertising campaigns, but inexperienced newcomers can (and often do) waste thousands of dollars. Avoid wasted ad spend in this webinar by learning how to use your business goals and sales funnel to manage your bids in a logical and cost-effective manner.
Tara Gasparovic is an Account Manager out of Blue Corona’s Charlotte office.
She grew up in rural New Jersey (no, that is not an oxymoron) but moved down south when she attended Clemson University in South Carolina—receiving her B.S. in Marketing.
When she’s not increasing web and phone leads for her HVAC, plumbing, and remodeling clients, you’ll find her cheering on her Clemson Tigers in Death Valley, planning her next trip to Italy, or de-stressing at Pure Barre classes (while dreaming of a margarita at a different kind of bar).
How to Connect Your SEO Performance to Your Bottom Line
Original Air Date: Tuesday, Mar. 24, 2015
If you want to grow your business, the ultimate measure of SEO campaign success isn’t rankings, website traffic, or even leads. Ultimately, everything on the web can and should be tracked. In this webinar, Blue Corona’s Director of Strategy and Analytics, Tyler Yost, will show you how to connect your SEO campaign performance to your business’s bottom line.
Meet the expert:
Tyler Yost is the Director of Strategy and Analytics at Blue Corona and works out of the company’s Charlotte, NC office.
He grew up on the South Side of Chicago and has degrees in economics and supply chain management from Arizona State University.
When he’s not busy helping our clients reach their growth goals through data-driven online marketing, he’s most likely training for a marathon (he’s done 9!), traveling with his wife (over the last five years they’ve been to Brazil, Dominican Republic, Germany, Switzerland, France, Canada, England, Scotland, Ireland, and that’s only the international list… ), or eating Chicago-style hot dogs.
*Blue Corona’s webinars are limited to qualified, prospective clients. Registration may not be approved for competitors and/or companies Blue Corona cannot help (ex. certain industries such as adult services and gambling, companies located outside North America, etc.).
“We are very pleased not only with the end result, but with the entire process of working with Blue Corona. The amount of patience, guidance, and knowledge that they displayed throughout the whole process made them a very easy and enjoyable partner to work with. We are thrilled with our new website, mobile site, and content management system. We would recommend Blue Corona for any website development or redesign project. ”