How to Squeeze More Revenue Out of Your Existing Lead Pool

Original Air Date: Tuesday, May 26, 2015

Most small businesses assume that the best path to growth is more leads. But the real marketing opportunity for a lot of companies comes from converting more inbound calls into booked appointments. The amount of appointments your business books relies on the success of your customer service representatives (CSRs).

Blue Corona’s call handling team has listened to thousands of inbound phone calls and identified the top mistakes CSRs make on the phone. By learning more about these common pitfalls in this webinar, your CSR will have a better understanding of the different types of customers and the confidence needed to book the appointment—allowing you to get more from every marketing dollar you spend and squeeze more revenue out of your existing lead pool.

Click below to download the webinar recording:

Meet the Experts:

Erin Clark is the Call Analytics Director at Blue Corona. She grew up in Maryland and attended the University of Delaware – receiving her B.A. in English. Since at Blue Corona, Erin and her team have reviewed, analyzed and gained insights from over 1 million inbound home service based phone calls. Her team uses this extensive data to help Blue Corona’s clients book more appointments from their existing lead pool. While not helping our clients earn more revenue, Erin enjoys potatoes.

Cliff John is the Director of Marketing in Blue Corona’s Gaithersburg, MD office. He grew up in Maryland and attended Quinnipiac University in Hamden, CT (just 10 miles away from Yale!), where he received his B.S. in accounting. When he’s not crunching clients’ data or helping them improve appointment booking rates, you can find him fiercely cheering for the DC sports teams, playing hockey or running…a lot.