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And Should You Have a Facebook Page for Each Business Location?
Does your company have a Facebook page? If not, it should. The reasons for a Facebook page have been well documented here before—engaging customers, extending your web reach and online real estate, etc.—but once you have one, a new question arises: should you have a Facebook page for each business location? Sadly, it’s kind of a Catch-22; if you have just one Facebook page, you might not be serving your customers as actively as you’d like (that was the point of Facebook to begin with, right?)—but if you have too many, management might become too difficult for you to handle.
Trust me; you don’t want to be the guy who’s standing there, looking a fool, just unable to hold all your Facebook pages in your hands, watching them slide out of your arms onto the ground no matter how hard you try. They’re going to get all dirty down there. And we all know you can’t wash Facebook pages without them getting all soggy.
So what do you do? How can you decide if you should have multiple Facebook pages (previously known as Parent-Child) for your separate locations? Well, it’s a good thing you’re reading a blog that’s about to answer that exact question! By addressing a few issues, you can decide if it’s best for you to have a Facebook page for each location or not.
Location, Services & Audience
Let’s say you’re a successful plumber in Maryland, and your main branch is located in Gaithersburg. But man, you’re just getting so many calls in Frederick on top of your Gaithersburg jobs that it makes sense to open another location so you don’t have to keep driving up and down 270. In this situation, should you put up a new Facebook page for your new location?
Probably not! The rule of thumb is that if your branches are:
- Providing the same service
- Close enough that your offices can easily communicate
- Targeting the same general audience, location aside
You probably don’t need a separate Facebook page—the one you have can easily serve your company just as well even if your company is expanding. However, if your new location provides a new service or is so far separated that it makes more sense to focus on that specific audience, then it makes sense to start a new Facebook page.
Different locations can have different needs for your services. Starting a page and then dedicating the content strategy toward the services relevant to that area will help promote engagement and trust from your fans. If they see that the content is geared toward their specific needs, they’ll trust your company more to handle the job.
Structure of the Company
Are your branches autonomous? Do you have a corporate office with service branches under it? These are two of the most important questions when it comes to deciding how many Facebook pages you should have. And in both cases, if the answers are affirmative, you should start a Facebook page for each location.
In each case, you can have a main Facebook page that is dedicated to big picture company updates and smaller Facebook pages that are dedicated to engagement with fans. This will allow each page to develop its own voice for its specific community. And as we know, authenticity is essential with social media.
How Are You Going To Manage Your Pages?
If you have multiple Facebook pages, it’s essential to have fresh content for each page—you don’t want to have stale content or give your page the appearance of being abandoned.
Or, you could hire the experts at Blue Corona. We can make sure each Facebook page performs and looks great, allowing you to focus on your business. Contact us today to learn more about our social media marketing services!
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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