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Recently, Facebook announced a major redesign business pages. And, unlike when Facebook redesigns standard user pages, this redesign is being met with general support! Out: the clunky two-column timeline. In: a sleek, streamlined, one-column news feed. But it’s not just that simple! Whenever Facebook does anything with our pages, we have to break it down. So what does this mean for your business’s page?
Before we give you the details, get a free social media analysis:
What’s Different About Facebook’s New Layout?
In a stunning display of goodwill toward us marketers, Facebook actually improved the usability of pages, and even opened up some features! After taking so much heat in recent months about limiting organic reach of posts, Facebook broke out a pretty useful new tool, “Pages to Watch.” This tool allows you to partake in everybody’s favorite Facebook activity: quiet stalking from a distance.
Under your admin panel, you can add pages that you want to keep an eye on. Pages added to lists will be notified that they’re being watched, but they won’t know who is creeping on them. Too bad I can’t do this with my ex-girlfriends, am I right? Wait, forget I said that.
Speaking of the admin panel, Facebook is making it slightly easier to navigate! Which is good, because the admin panel right now is just the hottest of garbage. Now, no matter where you are on your page, you can easily access your activity feed and your insights panel. They’re even including a small, constantly present tab that shows your activity for the current week. Here’s how it’s going to look:
What Does The New Facebook Layout Mean for Your Business?
This new page layout is going to be pretty good for businesses with Facebook pages. Not only does it increase the usability of root Facebook functions, but it also allows for more customization of your business information. By converting the two-column layout to just one, Facebook has opened up an entire space for you to customize your page’s information. You can now choose any of the following to display:
- Phone numbers
- Business hours
- Apps and custom tabs
For local businesses, this could potentially improve the conversion rate of your page. By being able to easily display more relevant information about your company, it’ll be easier for fans to use your Facebook page as a quick reference guide to contact your business.
Need Help Managing Your Facebook Page?
Facebook can help develop a great social media content strategy for your business, implement it, and track the results. To learn more about our social media marketing services, contact us today!
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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