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It’s remodeling week at Blue Corona! So far, we’ve discussed Houzz, social media, how to get your remodeling firm on the first page of Google, and pay-per-click (PPC) advertising. Today, we’ll be covering one of the most important lessons for remodelers looking to maximize their online conversions: how to make your remodeling company look credible online.
Establishing your authority and making your firm look credible is critical to earning the trust of search engines and of prospective clients alike. By making sure certain information that showcases your experiences, credentials, and reputation is clear and easy to find, you can improve your online rankings and better convert visits into leads.
Build online trust, and get a step closer to closing the deal by:
Making Your Certifications and Qualifications Easy to Find
Instill trust in your target audience and in Google with certifications that prove you’re reliable, professional, skilled, experienced, and trained. Certifications you may want to highlight particularly within your homepage and about us content can include those by National Association of The Remodeling Company (NARI), National Association of Home Builders (NAHB), and any local home builders association you may be a part of.
Whether you’re a design-build firm or a landscaper, you’ll want to highlight any awards you’ve received. Awards of note may include the National Kitchen and Bath Association, Planet Environmental Awards, and the Best of Houzz, among others.
Displaying memberships you have can help draw in local traffic from homeowners who may be familiar with such associations. At the same time, it can help you gain credibility online because you can link back to these trusted sources that have already established authority in Google’s eyes. A membership with NARI or the American Institute of Architects (AIA), for instance, may be beneficial in instilling trust with both search engines and users.
When it comes to their homes and major expenses like remodeling, most people won’t trust just anyone. They want an experienced remodeler they know can do the work properly, professionally, and on time. If you’ve been in business for years, let your clients know! Discuss as well any significant training your designers have received and any specific experiences that highlight your achievements as a trusted remodeler in your area.
Managing Your Online Reputation
If you lack testimonials on the Internet, it implies that your clients are reluctant to review you online. At the same time, having positive testimonials on your website and on other sites across the Web can be the determining factor in turning a visit into a lead or even a sale. Encouraging your clients to send you reviews is simple—just ask! Send a quick email thanking them for choosing you and asking for a review, or provide a postcard with directions on posting reviews on Google+.
If you already have negative reviews or comments on sites like Yelp, Google+, or Facebook, don’t ignore them. We recommend you respond to negative reviews by apologizing and calmly addressing the situation to show your customer (and others who may see the comment) that you care and want to make it right.
Read more about managing your online reputation in our previous post.
Showcasing Photos of Your Work
Having high-quality images of your work on your site and on sites your prospective clients may be using, like Houzz or Pinterest, is critical for a remodeling company looking to build online trust. Your customers want to see what you can do—so show them! Include a portfolio or gallery with photos of your best remodels on your website, provide before and after photos, and post albums on social media sites.
Engaging Your Local Audience with Social Media
Make sure you’re active on the social media sites your prospective clients are using. That means having optimized profiles on Houzz and Pinterest, as well as Google+, Facebook, and Twitter, and regularly sharing your blogs, photos, testimonials, and more. Keeping your local audience engaged helps establish online trust by letting them know your company is run by real people and giving them something to relate to.
Need Help Building Trust Online? Call Us!
At Blue Corona, we’re experts in establishing online credibility for all types of remodeling companies—from home construction firms to design-build firms to landscape companies and beyond. We can help you create an online marketing strategy that will turn more visits into leads by instilling the trust your prospective clients need to make a hiring decision.
See how credible your website is today with a free assessment below or contact us if you’re ready to get started with an online marketing campaign for your remodeling company.
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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