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Have you searched for your remodeling company on Google lately? If so, you might have noticed that online directories are beginning to sneak their way into the organic listings. Why is this a big deal? Because these listings are minimizing your chance to rank on page one of Google—which is very important!
Take a look:
Of these TOP FOUR organic listings when we searched “remodeling company gaithersburg md”, Yelp held two of the rankings. This means you should be doing two things:
- Invest in search engine optimization (SEO) so you can outrank these online directories.
- Maximize your chances of showing up in the organic listings by utilizing online directories.
While a well thought out out SEO strategy is 100% worth the effort, SEO results don’t happen overnight. That’s why it’s important to consider other approaches, including online directories like Yelp. So how can we use SEO and Yelp together to maximize your online real estate? Let’s find out.
SEO for Remodeling Companies
The most critical element in an effective SEO plan is quality content. That means providing your site’s visitors with the information they need to make an informed decision about the services you offer. Doing this starts with looking at your business from a potential client’s perspective. Think about the questions people ask you during remodeling estimates:
- Will I need an architect for my home addition?
- Can you special order a specific tile pattern?
- What happens if there’s a change order?
- Why does X cost what it does?
Potential customers have plenty of questions. Demonstrate to searchers the you are THE authority for remodeling companies in the area by providing answers—and then some—to all of their questions on your website. Giving them as much information as possible shows site visitors that you know what you’re doing and that you care about providing good service.
Of course, content marketing isn’t the only important component of great SEO. Search engines like Google need to be able to easily crawl, understand, and index your website. If you’re expecting your remodeling website to rank well, a web developer who is knowledgeable about SEO can:
- Improve your site speed
- Create a search-engine friendly site navigation menu
- Develop a well-structure XML sitemap
- Build a responsive site for mobile and tablet users
- And more
Not sure where your remodeling company stands when it comes to SEO? Blue Corona can help!
Yelp for Remodeling Companies
A picture is worth a thousand words (or so I’ve been told). Do you know what that means for your remodeling company? Your company needs to be on platforms where you can showcase the beautiful jobs you’ve completed—a platform like Yelp.
Why Yelp? People like pictures. People like reviews. With this in mind, Yelp is a useful platform to get yourself seen by prospective clients because it combines both photos and reviews. But you can’t just create a Yelp profile, upload a few pictures, and expect that to generate more leads for your remodeling company. Why? Well, if it was that simple then everyone would be doing it—which is why it helps to have an experienced team like Blue Corona to guide you.
In order to use Yelp to maximize your online real estate, you need to optimize your Yelp profile to ensure it:
- Stands out from the competitors
- Ranks wells
- Generates leads (because what’s the point of having a business profile if there’s no return on investment?)
Next time a homeowner in your area turns to Yelp to find a local remodeling company, you want to be the first choice they see. Grab one of the top spots on Yelp by:
- Filling out your profile completely (and double check all the info is accurate!)
- Asking customers to leave positive review (reviews WITH pictures would be ideal!)
- Responding to both positive AND negative reviews
- Offering specials and various promotions through Yelp
By following these tips and tricks, you can get your remodeling company ranking better on local directories like Yelp—and as a result, taking up more spots on the organic search results.
SEO & Yelp Optimization for Remodeling Companies
Aside from the tips we mentioned above, it’s beyond important to constantly monitor your website’s SEO and Yelp optimizations—which is why the team at Blue Corona lives by the phrase track, test, tweak, repeat.
Between the two of us, you’re the expert remodeler and we’re the experts at online marketing—and maybe we should keep it that way! (I am less likely to break a nail while sitting at a desk getting your remodeling company to rank well organically than I am swinging a hammer at an actual nail.) Let us focus on your online marketing so you can do what you do best. Contact us today!
About The Author: Katie is an Organic Team Lead at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
View more blogs by Katie Birkbeck