As the owner of a remodeling company, you’ve probably heard about pay-per-lead services like HomeAdvisor. (You probably Googled something like “HomeAdvisor for remodeling companies” to find this blog, amirite?) And now you’re probably wondering if it’s worth the investment? Will it increase your leads?
We’re here to tell you that investing in HomeAdvisor can help improve your chances of showing up on Page One of Google. But in all honesty, you’re going to have to invest in both your website AND additional pay-per-lead sites—like HomeAdvisor—to stay relevant and visible. Not sure where to start? That’s quite alright! Navigating this thing called “the web” can be tricky, which is why we’ve outlined the steps for you below.
Investing in HomeAdvisor for Remodeling Companies
Creating a profile on a pay-per-lead service like HomeAdvisor increases the odds of showing up in the organic search results. Don’t believe us? Go to Google right now. Search “remodeling company in” followed by your city and state. We searched “remodeling company in Gaithersburg, MD” and this is what we found:
The top five organic lists all link to online directories—two of which are HomeAdvisor! What do you see when you search? If a searcher clicks on one of the links going to an online directory instead of a company website, you need to make sure they will find you listed on that directory!
HomeAdvisor does exactly what the name sounds like—it advises homeowners on home service professionals that are recommended in their area. So, when a user turns to HomeAdvisor for a remodeling company, if you are one of their home service professionals your company will show up. It’s as easy as that—and users find it to be a reputable source.
If you’re thinking about investing in HomeAdvisor, we have a few tips that will help you rank better than your local remodeling competitors:
Completely fill your profile, including service area, services offered, credentials, brands used, etc.
Showcase HomeAdvisor “achievements” on your profile
Encourage satisfied customers to leave positive reviews
Offer special offers and coupons
Enable online scheduling for homeowners to easily book appointments
SEO for Remodelers
The remodeling industry is known for being extremely competitive online—which is why you need to be doing everything you can to increase your remodeling company’s website in the organic search results. While HomeAdvisor can bring fast leads, search engine optimization (SEO) is the gift that keeps on giving. SEO optimizations might not make a difference in the number of leads you’re seeing overnight, but they will have a lasting impact on your online presence—something your company can reap the benefits of for many years if done right!
One of the most important elements of a strategic SEO plan is high quality content. But what does “high quality content” even mean? It’s referring to providing your site’s visitors with the information they need to make an informed decision about the services you offer. Doing this starts with looking at your business from a potential remodeling client’s perspective. Think about the questions people ask:
How long can I expect X to take?
Why does X cost what it does?
Is my remodeling job too small? Too large?
Will I need an architect for my addition?
Does my remodeling job need a permit?
Potential customers have plenty of questions. Demonstrate to searchers the you are THE authority for remodeling companies in the area by providing answers—and then some—to all of their questions on your website. Giving them as much information as possible shows site visitors that you know what you’re doing and that you care about providing good service.
Of course, content marketing isn’t the only important component of great SEO. Search engines like Google need to be able to easily crawl, understand, and index your website. If you’re expecting your remodeling website to rank well, a web developer who is knowledgeable about SEO can:
Improve your site speed
Create a search-engine friendly site navigation menu
Develop a well-structure XML sitemap
Build a responsive site for mobile and tablet users
Not sure where your remodeling company stands when it comes to SEO? Blue Corona can help!
SEO & HomeAdvisor for Remodeling Companies
Double your chances of being found on the first page of Google by implementing a strategic SEO plan and by investing in pay-per-lead services like HomeAdvisor. If managing all of these options seems like a lot of work, that’s because it is! Fortunately, you don’t have to do it all yourself.
Do what you do best, manage your remodeling company, and let Blue Corona handle every aspect of digital marketing on your behalf as your virtual online marketing manager!
About The Author: Katie is a content marketing specialist at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
View more blogs by Katie Birkbeck
“Blue Corona measures and tracks my website and all my advertising. Before I hired them, I was getting 3 property management leads per month. Today, as a direct result of their work, I receive over 25 leads per month! ”