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SEO for Architects & Custom Home Builders
If you’re looking for an SEO firm with proven experience with architects and custom home builders, you’ve come to the right place. Learn more about how the web marketing pros at Blue Corona can help you transform your website into a lead generation machine!
Go to Google and search, “architects city, state”, or “custom home builders city, state”. If you don’t see your website listed on the first page, you’re losing leads and sales to your competition. Blue Corona can help. We deliver more than SEO campaigns, we drive SEO results. Our team of digital marketing experts has extensive experience helping architects, remodelers, and custom home builders generate more qualified website traffic and convert more website visitors into leads and booked jobs.
See How Your Architect/Home Builder Website Measures Up
Enter your website address into the box below to find out whether your website could benefit from SEO (or additional SEO):
What’s Included: Our SEO Services for Architects and Custom Home Builders
Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our architect/home builder SEO clients:
- A dedicated Account Manager, someone who understands business and SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your firm’s bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
We offer month-to-month contracts so you’ll never have to worry about being locked into a long term SEO contract for your custom home builder or architect firm. That’s because we let our results speak for themselves. Check out our case studies here.
“The overall Web traffic increase to our site has been remarkable. The increased traffic to our site has paid for itself and then some. It is worth the investment and will continue to pay dividends.”
– BRYAN DEEGE VICE PRESIDENT, SEKAS HOMES
BUSINESS EXPERTISE + SEO SAVVY = MEASURABLE RESULTS
If you’re like most architects and custom home builders, you probably get 100 emails a day promising to rank your website at the top of Google. Like most things in life, if it sounds too good to be true, it IS! With millions of self-proclaimed “SEO experts,” it can be difficult to distinguish fact from fiction, but we can help you make sense of it all. We provide total transparency and we deliver SEO results in terms you can actually understand (not digital marketing jargon)!
Three things are required if you want your website to rank above your competition:
- Your website code needs to be easy for search engines to find, read, index and rank.
- Your website’s content (copy/text) must be relevant and establish your company as an authority in the industry.
- Your overall presence online (ex. links from other authoritative sites) must reinforce your site’s authority.
When you hire Blue Corona, we’ll audit your website and overall online presence and build you a plan to improve the factors above. The end result, for many of our clients in the building industry, is an exponential increase in website traffic, leads and sales! We have the case studies and success stories to back up our claims. Bruce Wentworth, a top architect located in Chevy Chase, MD, hired us to optimize his main website as well as his blog, AsktheArchitect.org. Non-branded organic search traffic to his main website, a key measure of SEO success, has increased more than 500 percent since Bruce hired Blue Corona. Traffic to his blog increased from less than 100 visits per month to over 1,900 – in less than 6 months!
OUR SEARCH ENGINE OPTIMIZATION FOR HOME BUILDERS/ARCHITECTS PROCESS IN MORE DETAIL
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first look at your marketing the same way a CPA would look at your financials. Most digital marketing companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue and booked jobs from organic searches (for terms other than your company name!).
SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions architects and custom home builders ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other architecture firms and custom home building companies in your area.
A typical architect/home builder SEO audit includes:
- A business intake so that our account managers see your business from an owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has)
- Keyword research and identification
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online – linkscape, social media, and more
The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).
Step 2: Foundational Improvements
Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
Step 3: Content Creation and Marketing
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google does rank websites – it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and sales!)! The content of your website must be targeted to your top keywords, but it also must establish your company as THE authority for what you do in markets you do it.
Most architects and custom home builders hate creating website copy! That’s okay – we know the industry and we know how to generate effective digital marketing results. Blue Corona has professional copywriters (in-house, US-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for architects and custom home builders.
Step 4: Optimization of Offsite Factors
The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (manufacturer’s pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to your prospective customers!
Learn more about how Blue Corona can help your architecture firm or custom home building company grow with SEO! Download one of our case studies or get a free website analysis today!
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