Contractor Marketing Services
Contractor Digital Marketing That Generates More Calls & Leads
Want more calls, leads, and new contracting jobs? Contractor marketing services from Blue Corona will get you there. We’ve helped hundreds of general contractors, construction companies, remodelers, roofers, HVAC companies, and others significantly increase revenue from the web.
Homeowners have thrown traditional contractor marketing strategies like the Yellowpages and door hangers out the window and turn to search engines like Google and Bing to book their next home improvement project. What’s more, if your competitors have more than one listing on page one of Google (like PPC ads, multiple organic listings, maps listings, etc.) this significantly decreases the chance that your listing will win the click!
Let Us Do The Heavy Lifting—Trust Blue Corona as Your Contractor Marketing Partner
Check out some of the results we’ve gotten contractors just like you with our contractor digital marketing services:
- 91% – Increase in phone calls in less than 12 months of investing in contractor internet marketing.
- 454% – Increase the same client saw in non-branded organic traffic.
- 433% – Increase in online conversions
When you choose Blue Corona as your local contractor digital marketing partner, we handle all aspects of your online marketing strategy—from advertising tracking to content creation to Google Maps management, and more. Learn about our services below or contact us today to get started!
What is contractor digital marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and returning customers.
Why should you invest in digital marketing?
Contractors should invest in digital marketing because when consumers need a contractor, about 97% of them start their search online, frequently with a search engine. If you want to connect with them and increase leads and booked jobs, you have to have a stronger online presence than your competitors.
What digital marketing services do you provide contractors?
We provide full-suite digital marketing services for contractors. This includes SEO, local SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.
Which online marketing services are best for contractors?
Most contractors need SEO, PPC, and website design as core services. Depending on your goals, budget, service area, and needs, you could also benefit from email marketing, Local Services ads, social media advertising, video, and other online strategies.
How much do digital marketing services for contractors cost?
Depending on the contractor marketing package you choose and your needs, services can cost from $2,500 to over $10,000 per month.
What is inbound marketing?
Inbound marketing for contractors refers to all the marketing strategies that attract or "pull in" prospective clients/customers. These strategies include content marketing, pay per click (PPC) advertising, search engine optimization (SEO), and social media, among others. Inbound marketing strategies are different than traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, tradeshows, TV, etc. that interrupt people by pushing commercial messages on them.
What is your reporting and communication process?
We generate monthly reports for contracting clients with qualifying packages and we have a reputation for responsiveness and attention to detail. You and your account manager will set reporting and communication expectations during our intake call so there are no misunderstandings.
Our Contractor Marketing Services
The best marketing strategies for contractors incorporate a wide variety of marketing services that connect with consumers at different points in their online journey. Together, these marketing services work to increase brand authority, website traffic, leads, and booked contracting jobs.
Get Found, Get Noticed, and Get Leads with Digital Marketing Services from a Top Internet Marketing Company
People are searching the web right now for a company like yours. Will they find YOU or one of your competitors? Nearly 400 companies rely on Blue Corona to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for you.
Your Website Is Your #1 Sales & Marketing Tool
Your website is the number one sales and marketing tool at your disposal, if it attracts visitors and can be found online. How does your website measure up?
Which Online Marketing Services Are Right for My Business?
We strongly recommend investing in a comprehensive online marketing strategy that ties together a variety of home service digital marketing services. Consumers now flip back and forth between stages in the buyer’s journey, so employing a variety of tactics like SEO, PPC, Local Services ads, email, and social media are a must.
Which services are best for your business depends on a few things:
- Your budget
- Your goals
- Your product/service
- Your target audience
- And many other factors
Once we complete a competitive analysis of your landscape we can recommend the best channels in which to invest.
Why Clients Say Blue Corona Is the Best Digital Marketing Company
If you just typed “digital marketing companies near me” in Google and picked the one closest to your business, you may have made a mistake (unless it’s us, of course). We’ve helped companies large and small all over the USA—and we can help yours, too.
At Blue Corona, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs.
The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
- You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
- You’ll own all your deliverables, including your website. Some cheap digital marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavorable contract. You can learn more about website ownership clauses here >>
- You’ll optimize your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimize your campaigns. This means you spend less and get more.
- You get a dedicated account manager to be your guide, as well as a full support team that includes an SEO analyst, a web designer/developer, a PPC analyst, and a professional website copywriter.
- You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
- You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Transform Your Online Presence into a Lead-Generating Machine
Many business owners (mistakenly) treat their website as if it were an online brochure. This is a serious error! Your website is not a brochure, it’s a virtual sales rep with a built-in sales funnel (and if it’s not, it should be!). But, no matter how great your website is, it can’t generate leads and sales without traffic. Let Blue Corona show you how to create an online marketing strategy that works—transforming your web presence into a lead generation empire!
Achieve Measurable Results with Targeted Digital Marketing Services
How much will working with Blue Corona help your business? It’s the question every prospective client wants to know, but it’s difficult to (intelligently) answer without some level of initial analysis. There are a lot of variables to consider, including:
- Your industry
- Your current website
- The competitive landscape in your market
- And more!
Partner with Blue Corona for the Best Digital Marketing Services Home Service Companies Can Find
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or send us a message online.
Industries We Serve
Include but are not limited to:
- Contractors
- Construction Companies
- Electricians
- Fire Protection
- Flooring Companies
- Home Service Franchises
- Home Builders
- Home Inspection Companies
- HVAC Companies
- Garage Door Companies
- Gutter Companies
- Insulation Companies
- Landscapers
- Moving Companies
- Painting Companies
- Plumbers
- Remodelers
- Roofers
- Pest Control
- Siding Companies
- Solar Companies
- Storage Companies
- Window and Door Companies
Digital Marketing Services FAQ
What is digital marketing?
What is the actual definition of digital marketing? In a nutshell, digital marketing for home service companies—also known as online marketing for home service companies—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into sales and repeat customers.
Why invest in digital marketing for home service companies?
About 97% of consumers in the U.S. search the internet to find and hire a home service business. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
What home service digital marketing services do you provide?
We provide full-suite home service digital marketing, including SEO, website design, PPC, Local Services advertising, social media, email marketing, instant website chat services via Blue Corona Chat, analytics and tracking, OTT advertising, and more.
Which online marketing services are best for my business?
Most companies will need website design and a customized tracking and analytics integration to lay a rock-solid digital foundation. Then, SEO, PPC, and Local Services advertising are strategically layered into their marketing mix as "core services." Beyond that, which services are best for your business depends on a few things, including your budget, your goals, your product/service, and your target audience, among other factors.
How much do digital marketing services cost?
Depending on the package you choose, marketing services can run anywhere from $3,500 per month up to $10,000 per month. At Blue Corona, every home services digital marketing package is customized to fit our clients' sales goals, marketing needs, and wants.
What is inbound marketing?
Inbound marketing refers to marketing strategies such as content marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and social media that attract or pull prospective clients/customers in at an exact moment of interest or intent. Inbound marketing strategies stand in sharp contrast to so-called traditional marketing strategies such as billboards, cold calling, direct mail, print, radio, trade shows, TV, etc. that interrupt (often uninterested) people by pushing (typically unwanted) messages to them.
What is your reporting and communication process?
We generate monthly reports for qualifying clients and have a reputation for responsiveness and attention to detail. We will establish reporting and communication expectations during our intake call. The most important thing to note is that we are data-driven at our core. That means our account managers present transparent reporting and metrics throughout the entire marketing funnel...from impressions to sales.
Partnerships & Awards
What Makes Blue Corona Different
- A dedicated Account Manager, someone that understands business and marketing, to be your guide
- Detailed monthly reports (you can actually understand) that connect marketing campaign performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software (better data drives better results)
Our goal is to be the best analytical, data-driven online marketing and SEO company on the planet! Unlike other SEO companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “SEO gurus” will ever know—call us and see). We strive to provide superior service by offering the following to all our SEO clients:
Want More Contracting Leads and New Clients? These Are the Contractor Marketing Strategies You'll Need:
The Best Marketing Strategy for Contractors? An Optimized Website
Wondering how the best contractors get leads and new clients? Chances are, it has something to do with their website and what’s on it. Your website isn’t a brochure; it’s a virtual sales rep capable of generating massive amounts of leads and sales for your business, all at a fraction of the cost of traditional contractor marketing and advertising. Your website shouldn’t be an afterthought to your online contractor marketing strategy—A full 75% of people will judge your company based on how it looks.
If you want people to land on—and stay on—your contractor website, it needs to be five things:
- Your website needs to be visible – When we say visible, we mean in search engines like Google. Learn more about SEO below!
- Your website needs to be mobile-friendly – Google ranks mobile websites higher in the search engine results, and consumers expect a mobile-friendly website.
- Your website needs to be secure – Most consumers won’t browse a non-HTTPS website. Google also gives preference to secured websites in the search results.
- Your website needs to be fast – Google’s recommended page speed is under two seconds. Even a one-second delay can cause a 7% reduction in conversions.
- Your website needs an optimal user experience – Once your page loads, users form an opinion in 0.5 seconds. They expect to be able to find information easily and quickly—especially from a mobile device.
Blue Corona always includes those website must-haves if you opt-into website services in your general contractor marketing plan.
Contractor SEO & Content Marketing
IMPROVE Organic SEARCH RANKINGS with SEO for contractors
Each month, there are more than one million online searches for contractors. If you want your company to be the one that gets hired, your website needs to rank at the top of the search results pages.
To rank well organically, you must establish and promote yourself as the authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo requires three things:
1. First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website.
At Blue Corona, our webmasters specialize in coding websites and landing pages that are not only visually appealing but also are highly optimized for search engines—allowing your contracting company to get more traffic, leads, and sales from the internet.
2. Second, create a data-driven content strategy with unique, relevant, high-quality content your customers crave
. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for contractors—so you won’t have to write a thing.
3. Third, promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority.
Unlike other SEO companies, you’ll never have to worry about us building spammy links that will get you penalized by Google!
Let's Grow Together
ENTER YOUR EMAIL TO GET STARTED
Email Subscribe – Global
LOCAL SEARCH OPTIMIZATION
Did you know that nearly half of the total Google search queries have local intent? In addition to improving your organic search engine listings with
, if you’re a contractor, it’s also vital that you optimize for Google’s local listings. These three local listings often appear before the organic listings in Google’s map listings, leading to better click-through-rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our
will increase your visibility for geographically related searches.
Pay Per Click Advertising for Contractors (PPC)
Because SEO campaigns can take anywhere from a few weeks to several months to deliver results, we always recommend our new contractors invest in both
(PPC) and SEO services. When you hire Blue Corona for PPC management, we handle it all—from keyword discovery to bid management, from ad copy creation to ad split testing; from pay per click call tracking to landing page optimization; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing, and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximize your contracting company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
No Contractor Digital Marketing Plan is Complete Without Analytics and Tracking
The best contractor marketing services start with the right tracking and analytics. If you’re like most contractors, you don’t have the time or resources to waste on ineffective advertising strategies. That’s why at Blue Corona, we accurately measure and track every contractor digital marketing campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyze! We understand that you’re busy running your contracting business, and you simply don’t have time for that. That’s why we’ll also analyze your data and give you actionable recommendations to measurably improve your performance.
At Blue Corona, our contractor marketing services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimization
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in contractor marketing online so you can truly quantify your marketing investments.
Why Choose Blue Corona for Online Marketing for Contractors?
Blue Corona is the premier provider for construction marketing and general contractor marketing services. We’re much more than an SEO company—we truly see ourselves as a web marketing partner to your contracting business. We market your business as if it were our business—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to market your services on the web effectively, all while tracking and measurably justifying your investment in our online marketing services.
Although we service all industries, we have extensive experience with online marketing for contractors, helping contractors just like yours get more leads and sales from the web. Virtually every Blue Corona client has doubled, tripled, or quadrupled their web leads within six months of engaging with us.
Call us today, and we’ll refer you to our happy contractor clients!
The Internet is arguably the most powerful and cost-effective sales and marketing tool at your disposal—
are you utilizing it to the fullest extent possible? Keep it simplified and let Blue Corona do the heavy lifting.
Digital Marketing Services FAQ
