Your website is the first thing your customers see—so it makes sense to dump buckets of money into how it looks, right?
In reality, the way your website functions is much more important than how it looks. Here’s why:
People Want What They Want When They Want It – Which Is NOW.
In the “now” economy, people expect a one-click, immediate solution to their problems. While a sleek, artsy design might look intriguing, it still has to accomplish a lot in a minimal amount of time. Without prominent calls-to-action, contact forms, and a natural flow, users may find your website pleasing to look at but completely useless or hard to navigate. And guess what? All they have to do is click the back button for a literal list of other businesses lined up with a website that IS functional.
An Amazing Design Comes with Costs
Let’s switch the technical side. Contrary to popular belief, the internet isn’t magic. There are thousands of lines of code that go into creating a website, and each line of code takes a certain amount of time to load. The more lines and the more complicated the code, the longer the website takes to respond.
That interactive banner you’ve always wanted? You can add half a second onto load time.
All those animations you’ve seen on other websites? Another half a second.
While adding one second onto your load time (the amount of time it takes for all of the information on a web page to appear) doesn’t seem like a lot, in the online world it’s the equivalent to 8,000 years.
GOOD. What’s above is only the tip of the iceberg when it comes to good (and functional) web design. To find out the rest of what you should know, attend our webinar on October 12, 2017. Chase Wolf, our Director of Web Development, has built hundreds of custom lead generation websites for home service companies.
In this free webinar, you’ll learn:
Tried and true practices for designing a website that will help you grow your business
What you can expect from a good web design in terms of ROI
What can make or break your site’s success at driving leads and traffic
Chase Wolf is the Director of Web Development at Blue Corona, where he’s helped build over 300 lead generation websites for small-medium sized businesses in industries like HVAC, plumbing, remodeling, home design/build, electrical, window and door, technology, retail, travel, recruiting, water delivery, real estate, landscaping, moving, and more.
When he’s not busy helping business owners turn their websites into their #1 source of new business, Chase can be found in a rocking chair on his front porch smoking a cigar, drinking a scotch, and reminiscing about the old days when Flash was a thing.
In addition to his project management and web development skills, Chase is also well known around the office for his well-timed GIF responses, extreme power walking, and wallet-sized first aid kit.
About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary. Want to see something on our blog you haven't seen yet? Shoot us an email and our marketing team will get to work.
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The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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