Website Copywriting Proven to Increase Leads and Sales
Your website is your 24/7 sales rep, and if the copy in your web pages isn’t communicating the right message or connecting with your target audience, your website might as well not exist.
These days, every company needs volumes of great content for their website, but few have the time or resources available to produce compelling copy it. It matters:
Compelling copy draws 7.8 times more site traffic and produces brand recall which brings higher engagement rates
60 percent of consumers said poorly written website content would stop them from making a purchase with a brand, with 39 percent categorizing sub-par website copy as extremely annoying
62 percent of B2B buyers say they can make a purchase selection based solely on digital content
Blue Corona’s U.S.-based, professional copywriters craft compelling, quality website content that resonates with your target audience and guides them through the sales funnel. Don’t take our word for it, though—check out our case studies. We couldn’t have gotten those results unless our copywriters were the best in the business.
Learn more about our website copywriting services below, or contact us now to transform your website into a sales-generating machine!
Building Your Website Was The Easy Part — Now You Need Compelling, Persuasive Content to Turn Browsers into Buyers
If you thought picking the best website design and layout was a pain, just wait until you have to come up with the content and copy for your new site! While five years ago you might have been able to get away with writing sub-par copy, this is no longer the case. Search engines like Google, Yahoo, and Bing direct the majority of the traffic around the web. They guide relevant visitors to your website by ranking your site high in their organic listings (i.e. on the first page)—if the content on your website’s pages closely matches the search query being used.
Gone are the days where you can create a 10-15 page website with ~200 words per page and expect it to rank well organically. In the most competitive industries, not only will you have to create volumes of compelling content for each main page of your website, but you’ll probably also have to make a long-term commitment to writing a blog, adding news updates to your site and building a community.
What’s Included In Our Website Copywriting Services
Our content writer services all follow the same process and pattern. This documented process is a tried-and-true method that has increased our clients’ website traffic and conversions significantly:
WEBSITE COPY STRATEGY DEVELOPMENT
First, we’ll sit down with you and get to know your company, your goals, and what message you’re trying to send to your target audience. We then identify the top content keywords in your market area and industry. We can then create a copywriting strategy to help you communicate your value, increase sales and differentiate your brand.
WEBSITE AUDIENCE DEEP-DIVE
Different audiences prefer different types of language and click with different types of content. Our next step is to perform a deep-dive into your audience to discover what type of content they prefer and what drives their decisions. After we know who your audience is, we can start to craft remarkable content they’ll love to engage with.
WEBSITE COPY CREATION BY PROFESSIONAL COPYWRITERS
The third step is to roll up our sleeves and get to work. We’ll publish targeted, well-written website content that includes:
Contact pages and forms
Careers and about pages
CONTENT MEASUREMENT AND ANALYTICS REPORTING
You can’t improve if you don’t track your progress, which is why we recommend ongoing content marketing services after your website copy is launched. Included are easy-to-understand monthly reports on the status and results of all your content campaigns and how they’re affecting your bottom line and branding efforts.
Need Website Copywriting? Why Blue Corona Is Your Best Choice for Website Content Writing Services
Why trust Blue Corona with your website copywriting? Because our copywriting quality is unmatched. Blue Corona employes full-time, in-house copywriters and SEO analysis that have experience in specific industries. Most importantly, we get it. We understand what makes your customers tick and how to nudge them down the sales funnel.
As a team, we’ve written copy for hundreds of websites and actively update and write articles, blog and news content and copy for hundreds more. Read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us at (800) 696-4690!
Ready to turn your website into a 24/7 sales representative? Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for website copywriting services.
The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.
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