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As the owner of an HVAC company, you’ve probably heard about pay-per-lead services like HomeAdvisor. (Isn’t that what you Googled to find this blog post?) And now you’re probably wondering if it’s worth the investment? Will it increase your leads?
This site, along with other pay-per-lead sites, have begun to dominate the organic results. So investing in HomeAdvisor can help improve your chances of showing up on Page One of Google. But in all honesty, you’re going to have to invest in both your website AND additional pay-per-lead sites—like HomeAdvisor—to stay relevant and visible. So how do you start?
SEO for HVAC Companies
You’ve probably heard a lot about search engine optimization—or as others like to call it, SEO. SEO is the act of optimizing your website in an effort to achieve the best possible ranking in organic search results.
Top organic search listings appear first because they are highly relevant to your search and Google recognizes the website as the authority. Advertisers cannot pay to place their site higher in organic results. When a user types a search query in the search bar, Google does an inventory of all of the webpages it has on file. It looks for the websites that have the most relevant information and presents those to the user.
That’s where investing in SEO can help. By creating an effective SEO plan that uses data-driven decisions to create high quality content, you can increase your chances of ranking on well on the SERPs. A good SEO company will have copywriters on staff that are knowledgeable about the HVAC industry to write exactly the right kind of content that will increase your rankings. At Blue Corona, every one of our SEO copywriters can write confidently and accurately about HVAC services—and it shows).
Of course, great content isn’t the only important component of great SEO. Search engines like Google need to be able to easily crawl, understand, and index your website. If you’re expecting your HVAC website to rank well, a web developer who is knowledgeable about SEO can:
- Improve your site speed
- Create a search-engine friendly site navigation menu
- Develop a well-structure XML sitemap
- Build a responsive site for mobile and tablet users
- And more
Believe it or not, all of these factors work together to help your business rank higher—and there are other ways to improve your HVAC company’s online visibility, like HomeAdvisor.
Increase Visibility for Your HVAC Company with HomeAdvisor
Homeowners can use HomeAdvisor to be connected with a prescreened professional that offers the specific service they are looking for OR they can look through reviews of multiple HVAC companies in the area and find the best match on their own.
If you’re thinking about investing in HomeAdvisor, we have a few tips that will help you rank better than your local competitors:
- Completely fill your profile, including service area, services offered, credentials, brands used, etc.
- Showcase HomeAdvisor “achievements” on your profile
- Encourage satisfied customers to leave positive reviews
- Offer special offers and coupons
- Enable online scheduling for homeowners to easily book appointments
At Blue Corona, we are constantly reminding HVAC companies that they need to think of their website as a 24/7 sales rep. The same goes for pay-per-lead services like HomeAdvisor! By expanding the platforms your company can be found on, you increase the odds of a homeowner selecting your company over a competitor—and isn’t that what you want to happen?
SEO & HomeAdvisor for HVAC Companies
Aside from the tips we mentioned above, it’s beyond important to constantly monitor your website’s SEO and HomeAdvisor optimizations—which is why the team at Blue Corona lives by the phrase track, test, tweak, repeat.
You have an HVAC company to run—let us focus on your online marketing so you can continue to do what you do best! Contact us today and we’d be happy to do a FREE analysis of your website.
About The Author: Katie is an Organic Team Lead at Blue Corona. Outside of content creation and SEO, Katie enjoys stuffing her face with nachos, online shopping, and binge-watching Netflix.
View more blogs by Katie Birkbeck