Are you considering taking the plunge into SEO for small business, but aren’t sure how it works or if it’s worth the effort? We have made it easy for you to get the basic concepts down with this curated package of SEO and online marketing content aimed at small business owners.
The SEO Beginner’s Package
These posts provide an overview of SEO and online marketing basics for small business owners and marketing managers. At Blue Corona, we believe in arming our clients with information—it’s a must when you want to grow your business! Read on and get smart!
Can I Get SEO for $50 a Month? – You sure can. You can also get a Kate Spade bag from a cart on the corner of Vermont and K Street in DC, but in both cases, you’ll be getting something that is too good to be true. In this post, we break down the real value of quality SEO, letting you know exactly what it takes to achieve SEO results—the kind of results that can be measured by conversions and leads. We’ll also take you behind the curtain to show you what happened when a Blue Corona client left us for a $50 a month SEO company—and why they came back! If you’re thinking about trying SEO for the first time, this post is a must-read.
The quality of your SEO strategy (see the first post above for more on this!)
The quantity of your SEO efforts, i.e., how many new pages are being generated and optimized
Check out this post to see what each of these elements mean to your SEO results.
What’s a Good Website Conversion Rate? – While SEO can and does produce good results for those who practice it well, it’s important to remember that good SEO is always a work in progress. Once you get to one level, you want to move up to the next, right? That’s why Blue Corona’s big kahuna, Ben Landers, baked “test, track, tweak, repeat” into our process. Or, as he says in this blog post: “follow the mud tracks and adjust your site accordingly.” Read this post carefully to learn what exactly constitutes a conversion, how you can track your conversion rates, and ways to improve your site’s conversion rate.
How to Tell If Your Site Has Been Penalized by Google Penguin – It’s true, we get a fair amount of clients due to Google penalties. What usually happens is this: a company finds out that their rankings have tanked, they try to figure out why, and they call us; we do some digging and discover their site has been penalized by Google. In this post, you’ll find out:
Why Google penalizes sites
The difference between a manual penalty and an algorithm penalty
How we get penalties removed
Ways you can keep your site penalty-free
Is Pay Per Click (PPC) Effective for Small Companies? – Have you thought about a PPC ad campaign for your business? In this post, we spell out why PPC is a good idea for small companies, even though The Grey Lady would have you believe it’s not worth the effort. If you want to get leads from PPC, you’ve got to first know your numbers, because, as we explain, PPC is more of a science than an art. As you read this post, you’ll learn why you need to calculate things like how much you’re willing to pay for a new customer, your lead-to-sale conversion rate, and your visit-to-lead conversion rate.
You’re an SEO Pro Now
I mean, compared to some of your competitors, you are! Now that you’ve got the basics down, it’s time to take your online marketing game to the next level. When you’re ready to see how these concepts work in real life, get in touch with us here at Blue Corona.
About The Author: Lexie serves as Blue Corona's Content Marketing Manager. She's also the author of our soon-to-be famous, and someday to be written white paper, "Horse Hat SEO: Giddy-Up Your Google Rankings."
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“The overall Web traffic increase to our site has been remarkable. The increased traffic to our site has paid for itself and then some. It is worth the investment and will continue to pay dividends. ”