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Is your website not ranking on Google like you had hoped (by now, I’m assuming everyone and their mother knows most people use Google and other sources online to search for, well, almost anything)?
First, I just have to ask the obvious question. Is your website optimized with good title tags and meta descriptions, and content? If this is the case and you’re still not ranking well, undoubtedly you’re wondering why—and it’s a fair question. What can you do about it?
Why Is My Website Not Ranking? Here are 4 Possible Reasons:
Are you ranking in Bing, Yahoo, and other search engines but not Google? Your website may be penalized by Google. The reason may be related to one of their many algorithm updates, a manual review, black hat SEO (duplicate content is just one reason), etc.
If you have Google Webmaster Tools (now Google Search Console) installed, you can see if you’ve been penalized, but there are other ways you can tell. And don’t worry, you can always get the penalty lifted—we’ve helped many companies with this.
poor Website Code & Structure
“My website? But it looks nice and I get a lot of compliments on it!” That may be so…but would you rather have a beautiful website that doesn’t rank or an average-looking one that performs well? Blue Corona’s web team can design a site that is amazing both aesthetically and functionally, but I digress a bit.
Even if your website looks great, it doesn’t mean it’s search engine-friendly. Take a closer look at your website.
- Is it easy to navigate? Does it provide good user experience?
- Is it mobile-friendly?
- Is it slow to load?
- Does it have an XML sitemap?
If the search engines can’t crawl and index the pages on your website, how will people find them? Can’t answer these questions yourself? That’s what we are here for!
How authoritative are you online? This metric is a bit more out of your control—but it’s far from impossible to work on. Making sure your website performs well is essential to online marketing success, but offsite SEO is important too.
Gaining links to your site improves your online presence and that, in Google’s eyes, makes you more authoritative. Consider methods other than onsite content, such as:
- Social media (Houzz, Facebook, Google+, etc. for not only backlinks but also engagement and brand building)
- Video marketing (videos can actually rank organically and help improve your online real estate)
- NAP consistency (correct, consistent NAP citations can help improve your local SEO and offsite presence)
lack of “right” components
What, exactly, do I mean by this? Look at what your competitors are doing (of course, we can do this too, and we’ve got the software, tools, and expertise to do it better than you can). Perhaps your website is in pretty good shape but most of the sites outranking yours for searches you want to be found for have common characteristics that yours is lacking: large, optimized photos. Displayed coupons and specials buttons that stand out. Locally targeted content. Particular title tag verbiage. Whatever it is, make sure your site has the same (and that it’s better!).
Of course, your competitors may be investing in SEO while you’re not. A one-time optimization with a new website design is great, but it’s not enough. Google values fresh content and they are ALWAYS updating their algorithm. Believe me when I say it’s easier to have an SEO company in your corner!
Start with a free analysis:
About The Author: Alanna is the Quality Assurance Manager in Blue Corona's Maryland office. When she's not triple-checking websites and content for errors and consistency, you can find her at the gym with her twin sister or urban exploring with her husband.
View more blogs by Alanna Potosky