CONTENT MARKETING SERVICES

CONTENT MARKETING SERVICES

Use content marketing to improve your organic search visibility, drive traffic to your website, and establish your company as THE authority in your industry to convert more web visits into leads and sales.

Traditional advertising and marketing campaigns don’t produce the results it once did. Today’s consumer has a library of information at their fingertips—easily accessible from their laptop or smartphone. The future of marketing is creating content that is genuine value to your prospects. You want to create content that helps them make better decisions and that establishes your company as THE authority in the process. Do it right and you’ll find your website magically appearing on the first page of Google for relevant keyword searches. Your prospects will market and build your business for you by sharing your content with others. Content marketing is arguably the most cost-effective way to grow your business and build your brand.

But it’s not enough to just create and publish lackluster content. As David Meerman-Scott says, “on the web, you are what you publish.” As part of a larger inbound marketing strategy, your content—whether it be blogs, videos, case studies, etc.—needs to attract and engage your audience, while establishing you and your company as an authority in your industry. Let Blue Corona help you transform the way you advertise and market your business. From supplementing your in-house marketing department to serving as your Chief Content Officer, we do it all.

Blue Corona’s Content Marketing Process

Content marketing includes creating and promoting content including:

• Blogs
• Guest blogs
• Social media updates
• Videos
• Press releases
• FAQs
• E-mail newsletters
• E-books
• White papers
• And more

Unfortunately, not every business owner or marketing department has the capacity to crank out the quantity and caliber of content it takes to execute a proper content marketing strategy. And on top of that, a successful content marketing strategy includes much more than just creating a lot of content.

Before you even draft your first blog post, a successful content marketing strategy will begin with establishing baseline data for your website so you can track exactly what types of content are successfully driving the right kind of traffic to your website. Next, your content needs to be smartly shaped around the keywords and keyphrases that your target audience is using to find your services and information. Finally, this content should be cross-promoted on all aspects of your web presence.

At Blue Corona, we handle all aspects of your content marketing for you, including establishing baseline data, content drafting, publishing, cross promoting, and tracking. If you don’t have the time to dedicate to content creation, don’t trust your writing skills, or don’t understand how to properly market your content online, let Blue Corona help.

WHAT CAN I GAIN FROM CONTENT MARKETING?

For starters, content marketing allows you to boost the number of pages you have on your website—letting you target more keywords. By targeting more keywords, you can rank for more keywords. Since 90 percent of search engines users never even surf past the first page of search results, ranking for a large number of keywords is critical for getting organic search traffic to your website.

Second, creating great, relevant content will encourage people to link to your website. Marketers sometimes call this creating “linkbait.” Having high quality links from other online sources to your website will help search engines view you as an authority—allowing you to place higher in search engine results than equally relevant content.

If you’re interested in learning more about our content marketing services, call 800-696-4690 contact Blue Corona today!