Bryan Deege is the vice president of Sekas Homes—an award-winning custom home builder in Virginia. Since 1987, Sekas Homes has developed a reputation as one of area’s premier builders, but their online presence wasn’t doing them any favors for attracting clients who were not already familiar with their reputation and their work.
Bryan understood that a lot of Sekas Homes’ potential clients were looking for their services online, but they weren’t ranking for keywords related to these services. With all of their marketing dollars dedicated to print advertising, the company wasn’t receiving business leads from the Web—largely due to their minimal online presence.
The company was looking to increase its overall online presence and drive more traffic to their website to capture more leads.
In order to get our client to show up in the search results for non-branded terms, Blue Corona’s SEO team got to work—adding volumes of custom home builder-keyword rich content to the company’s site.
Next, by accurately tracking all of their marketing strategies, the company was able to not only eliminate their ineffective print advertising, but also quickly see their initial online marketing investment pay for itself.
“The tracking services really helps bring to light where the traffic comes from and helps us focus on what is most productive,” Bryan said.
As a result of their SEO investment, Sekas Homes has gone from being invisible in the search engine results to being on the first page for hundreds of keywords.
“We are a homebuilder and we have stayed busy, even through the tough market,” the vice president said. “Much of that has to do with our reputation and our good projects, but our increased online presence has also played a role in helping more people to find us and inquire about our homes.”
Sekas Homes continues to invest in SEO, and is currently planning a website redesign, to stay ahead of their competitors online.
“The overall Web traffic increase to our site has been remarkable. The increased traffic to our site has paid for itself and then some. It is worth the investment and will continue to pay dividends.”
About The Author: Blue Corona is a data-driven online marketing company with offices in Gaithersburg, MD and Charlotte, N.C.
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