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Enterprise SEO Services
You don’t need another SEO company; you need a strategic partner.
If you’re a marketing executive at a larger company and you’re tired of being outranked by smaller businesses, we can help! Blue Corona has helped a number of enterprise organizations achieve their deserved place in the organic search results – measurably increasing traffic, leads, and sales from non-branded organic search queries. From technical and comprehensive website audits and competitor analyses, to consulting and ongoing content marketing, whatever your enterprise SEO need, we can help!
Our SEO Process for Enterprise Corporations
Our process for SEO is similar to our approach to marketing for enterprise companies in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximize what you fail to measure and track. Better data equals better results.
1COMPLETING A COMPETITOR ANALYSIS
- Completing a market analysis of your service areas
- Finding local competitors currently outranking you on the web for your services
- Analyzing search terms, monthly search volumes, and more in your market
2PUBLISHING HIGH-QUALITY WEBSITE CONTENT
- Keyword research to find what and how your customers are searching for your services
- Publishing well-written website content that improves your local search rankings and provides a seamless user experience
- Including both search engine-friendly optimizations in the content and calls-to-action to encourage conversions from your users
3TRACKING YOUR SEO CAMPAIGN
- Monitoring your keyword rankings, organic traffic, calls, and leads
- Monitoring the keywords rankings of your competitors
- Monitoring your top-three competitors
- And more
4TWEAKING YOUR SEO CAMPAIGN
- Optimizing and pivoting your campaign for better performance over time
Common Enterprise SEO Challenges
Three things are required to rank well organically. First, you need a website that is coded and structured in a way that makes it easy for the search engines to find, read, and index. Second, you need (volumes) of unique, relevant, and remarkable content. Your content must provide value to your visitors and answer the questions implied by their search query. Third, your overall web presence must establish your company as an authority – a leader in your industry. While enterprise companies typically have no problem getting links from media websites, vendors, suppliers, partners, etc., they frequently struggle with website structure and content.
CODE AND SITE STRUCTURE ISSUES
Many enterprise websites are massive in size. Often different sections of the site are managed by different autonomous divisions. Getting everyone to adhere to certain standards can feel like herding cats. Creating a unified strategy can be incredibly laborous. At the same time, this is exactly what is required to create a foundation for (arguably) the most important aspect of SEO – relevant content. Blue Corona has had great success convincing various divisions of large organizations to come together in a unified fashion. When we perform an enterprise SEO audit, the data produced provides a quantifiable justification for changes that might otherwise be viewed with great skepticism.
CONTENT CHALLENGES CONQUERED
Think your website has plenty of content? Most marketing managers are quick to respond, “YES!” If you think your enterprise website has a great deal of content, but you’re being outranked by smaller companies, an alarm should go off in your head. Lack of content should not be the reason a large association, non-profit or Fortune 500 / 1000 company does not rank well organically, but it frequently is a large part of the problem. According to a recent white paper published by Omniture, on-page SEO represents approximately 80 percent of the ranking equation. Small changes to the content on your enterprise site can have a considerable positive effect on your organic rankings. Often, the problem is not really a lack of content, it’s that the content is structured in the way that creates a road block for the search engines.
For example, one large company we worked with had roughly 500 white papers on their website. The trouble was that each of these white papers was buried several directories deep within the site. There were few links from other pages of the white papers AND they were PDFs instead of plain HTML pages with a “download the PDF option.” PDFs, while index-able by search engines, are not nearly as easy to optimize as plain HTML pages.
Another content mistake large companies make is describing their service in a vocabulary unique to their organization. For example, most people are familiar with the term “association management” and understand what it means. The same can’t be said about the phrase “society management.” Yet, a large scientific association in the Washington, DC area used the term (“society management”) to describe their association management service. When we told their executives to change the Title Tag of the page from society management to association management, they were hesitant. Eventually, using data from our enterprise SEO audit, they made the change.
The result – a 1,700 percent increase in organic traffic (take a look at the screenshot below)!
Enterprise Investment in SEO
Despite case study after case study detailing the incredible ROI possible from SEO, many enterprise organizations have not gone “all in.” Smaller companies, by comparison, often lacking the (significant) marketing budgets required to test alternative forms of advertising, are often seen investing as much as they possibly can in SEO. This is the final reason you frequently see the little guys outranking the big boys.
If you’re a marketing executive for an enterprise company, large association, or major organization, and you’re tired of being outranked by smaller competitors, contact Blue Corona today and start getting the organic visibility you deserve. For more information, you can also visit our enterprise SEO FAQs page.
What Makes Blue Corona Different
Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our enterprise SEO clients:
- A dedicated Account Manager, someone that understands business and SEO, to be your guide
- Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
- A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
- Access to our proprietary analytics software(better data drives better results)
Our Happy Clients
“I've been working with Blue Corona for over seven years, but before that, I was doing it all in-house. Blue Corona has impacted GAC in a way that has helped us grow in a turnkey manner. They care about your business and they're willing to work with you and really understand what your needs are as a business, and then develop a program to help you. I strongly recommend Blue Corona to any HVAC company out there.”
“Before working with Blue Corona, our website was old and basic... it really didn't match the image we wanted to portray in the market. We ended up choosing Blue Corona because they impressed us with their thorough research and understanding of our needs and our culture. The big benefit for us throughout the process was their ability to leverage their team's experience when we had an idea of what we wanted to do but didn't really know how to implement...”
“PVI Office Furniture Plus Mark Hill is the president of PVI Office Furniture Plus—the largest office furniture warehouse in Maryland. In PVI’s 22 years of business, Mark has advertised his new and used furniture offerings through mailed catalogs, cable TV commercials, and radio advertisements. It wasn’t until June 2013 that Mark decided to enlist Blue Corona’s help in using the Web to grow his business. The Problem PVI was doing no lead tracking, and their website was poorly optimized for...”
“McCormick Paints With 25 retail stores and six dealer locations throughout Maryland, Virginia, Washington, D.C. and Delaware, McCormick Paints has been the preferred paint manufacturer and retailer of choice for architects and designers, painting contractors, commercial builders, residential builders, property managers, and homeowners in the Mid-Atlantic for over 50 years. The Problem McCormick Paints needed a website that would help showcase their product offers to their range of target audiences, including commercial builders, property managers, architects, and homeowners. In addition,...”
“Bath, Kitchen and Tile Center Mark Gandy is the sales manager at Bath, Kitchen and Tile Center, a remodeling company in Delaware. Since 1963, the company has been winning over Delaware, Pennsylvania, New Jersey, and Maryland homeowners over with their award winning kitchen designs and more. The Problem When Bath, Kitchen and Tile Center came to us in 2010, the company was focusing their marketing efforts on local print advertisements, magazines, and phone book, but couldn’t accurately determine their return...”
“Rory Coakley founded Coakley Realty in 1989 with his wife Nancy. Today, Coakley Realty, located in Rockville, Maryland, is a full service real estate firm specializing in appraisal work, tax appeals, commercial real estate sales and leasing as well as residential sales and property management. The Problem One of Coakley's lines of business was residential third-party property management. Rory was interested in growing this segment of his business and had to create a marketing plan to do so. To generate...”
“Blue Corona's expertise in search engine optimization is directly responsible for driving the increase in monthly visits to our web site, producing many telephone inquiries and visits to our showroom.”
“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
“I used to get a couple form submissions a year—and it was all spam. Now, we’re getting leads—and they’re qualified! You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you. I know there’s somebody looking out for our website and helping us grow.”
“My husband and I have each been in the business world for at least 30 years and I can honestly say that I have never worked with a team of people as wonderful as Blue Corona's. We know virtually nothing of the SEO business and they have guided us through this in a most impressive way. Tara has been our main point of contact and I truly cannot say enough things about that amazing woman. It is due to Tara and her...”
- Free Analysis