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Financial Services SEO

SEO for Financial Services and Financial Advisors

Looking for a financial services SEO company with a proven track record of helping businesses just like yours measurably improve their organic rankings and SEO? You’ve come to the right place!

Nowadays, when someone needs financial services the first place they’ll look is an online search engine like Google. In fact, 93% of online experiences begin with a search engine, and 47% of clicks go to the top three search results. 

In an age where one-third of all financial services customers say “all financial services companies are basically the same,” you need to not only be found in the search engines, but you also need to stand out. Our expert financial copywriters and SEO analysts know what it takes to not only put your company at the top of Google but also how to differentiate your brand in the search engines.

OUR TYPICAL Financial SEO SERVICES INCLUDE:

  • Performing a competitive SEO analysis and keyword research
  • Optimizing technical SEO website aspects and existing on-site pages and content
  • Creating new optimized pages for your services and products
  • Streamlining and optimizing NAP citations and local SEO
  • Creating and building out off-site factors like links, social media profiles, and directory listings
  • Reporting on measurements and analytics that matter to your bottom line

Learn about SEO for financial services in more detail below, including our process, how to find out where your current SEO level stands, what you get when you sign on with us, and what makes us different than other SEO companies. Ready to get started? Contact us now, or check out our SEO case studies.  

  • FREE SEO Analysis
  • Enter your website to see if you could benefit from SEO.

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Our Process and What's Included with Our Financial SEO Services

Financial SEO companies like Blue Corona handle the day-to-day of monitoring and improving your online footprint, including making your website more visible in the search results and differentiating your brand across the web. We do this by following the process below.

1PERFORM A COMPETITIVE DIGITAL ANALYSIS

  • Complete a competitive digital marketing analysis to see how you stack up against your top three competitors using our proprietary data tracking software
  • Perform financial advisor SEO keyword research and identify the top sales-driving search terms and keywords in your market area and industry
  • Establish your baseline for website code and structure, content, local visibility, and off-site citations, then compare it to your competitors to create an actionable, sales-driving plan
  • Create actionable revenue goals and corresponding SEO plans

2OPTIMIZE WEBSITE CONTENT AND CODE

  • Install advanced Google Analytics and call tracking
  • Make your small business website fast, secure (optional but recommended), and mobile-friendly
  • Edit your website’s code and structure to be in line with best SEO practices
  • Edit and optimize your existing website pages for search visibility and creative content
  • Perform conversion rate optimization on all website elements (like contact forms, buttons, navigational links) to ensure an optimal experience for your customers

3CREATE NEW WEBSITE CONTENT AND CREATIVES

  • Publish targeted, well-written website content that improves your local search rankings and provides a seamless user experience
  • Create SEO-optimized creative content assets like infographics and videos
  • Optimize and create content for voice search and digital assistants

4OPTIMIZE AND CREATE LOCAL CITATIONS (LOCAL SEO)

  • Locate and audit existing citations across online directories like Yelp, Facebook, YellowPages, and industry-specific directories
  • Optimize your company’s Google My Business page for your business address or service area, phone number, maps listing, and business hours
  • Optimize your company’s Facebook page for local SEO best practices
  • Discover, manage, and monitor local citation and backlink opportunities to build authority

5REPORT ON MEASUREMENT AND ANALYTICS

  • Provide transparent revenue attribution and easy-to-understand monthly reports on the status and results of all your SEO campaigns, as well as what’s coming next
  • Provide reports on tracked incoming phone calls, and analyze separately tracked phone lines for each marketing channel (optional add-on, but recommended)
  • Monitor analytics on a daily basis to watch for anomalies, hacks, penalties, or other sales-damaging events
  • And more

6TRACK AND TWEAK YOUR SEO CAMPAIGN

  • Monitor your keyword rankings, organic traffic, calls, and leads
  • Monitor the keywords rankings of your competitors
  • Monitor your top-three competitors
  • Monitor keyword and search trends in your industry
  • Continually optimize and pivot your campaign for better performance over time

seo tips for financial advisors - 93% of financial advisor online experiences start with search (statistic)

Benefits of SEO for Financial Advisors, Banks, and Wealth Managers

SEO is a smart investment for any financial services company because 93% of people go online to find a local business, and 97% of online experiences begin with a search engine.

There are more than 700,000 U.S.-based online searches for wealth management and financial advisor-related keywords per month, and more than 90,000 U.S.-based searches for keywords for financial services:

financial advisor seo keyword search volume

With the right SEO partner, you can capitalize on your top financial advisor SEO keywords in order to increase traffic to your website, leads, and signed contracts.  The key is to find a partner that knows the ins and outs of not only search engine optimization, but the financial industry as well. That’s where we come in.

Three things are required if you want your website to rank above all the other financial services companies:

  1. Your website code needs to be easy for search engines to find, read, index and rank.
  2. Your onsite content (copy/text) must establish your company as an authority in the financial industry.
  3. Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.

Blue Corona specializes in digital marketing for the financial industry, including a turnkey SEO service to measurably improve the three ranking signals above. The end result, for many of our financial services clients, is an exponential increase in website traffic, leads, and sales!

Our Financial Services SEO Process in More Detail

Step 1: Comprehensive Website Tracking & SEO Audit

You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every financial internet marketing service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO, and website, we must first review your marketing the same way a great accountant would evaluate your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matters if you’re not seeing increases in profit, revenue, and clients from organic searches.

seo for banks includes tracking roi - statistic on financial seo

SEO is a zero-sum game, which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions business owners ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other financial websites and firms in your area.

A typical financial SEO audit includes:

  • A business intake so that our account managers see your business from an owner’s perspective
  • Analytics and SEO software implementation (we use a set of tools no other SEO company has)
  • Keyword research and identification
  • Competitor analysis
  • Analysis and evaluation of your website code, structure, and content
  • Analysis and evaluation of your company’s presence online—linkscape, social media, and more

The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).

Step 2: Foundational Improvements to Your Website

seo for financial advisors and accountants

Armed with the data derived from the SEO audit process, the second step in our financial services SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, they must be fixed before any content optimizations occur.

Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).

Step 3: Content Creation and Financial Marketing

With the right foundation in place, and armed right financial services keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google doesn’t rank websites—it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords.

It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and new cases!)! The content of your website must be targeted to your top keywords, but it also must establish your firm as THE authority for what you do in markets you do it.

financial seo tip: adding a blog will increase chances of ranking for top keywords for financial services

Most financial advisors and business owners hate creating website copy! That’s okay—Blue Corona has professional copywriters (in-house, U.S.-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for the financial industry. 

Step 4: Optimization of Off-Site Factors

The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (directory pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equal more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content—content that is truly valuable to your prospective customers!

Learn more about how Blue Corona can help your bank or financial services company grow with SEO. Contact one of our SEO specialists today!

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Top Company SEO FAQs

What is SEO?

SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile friendly. Second, you need web page after web page of unique, remarkable, and optimized content. Third, you must gain citations, links, and references from other relevant and authoritative websites.

What’s included in SEO services?

In all SEO packages, we include:

    1. A digital competitive analysis
    2. Website content and code optimization
    3. New website content and creatives
    4. Local citation optimization (local SEO)
    5. Measurement and analytics reporting
    6. Continual tracking and tweaking of your campaign

Should I hire an SEO company?

An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimize accordingly, you need an SEO company.

How much do SEO services cost?

Blue Corona’s SEO process starts with a website audit – an ongoing SEO campaign may or may not follow (ongoing SEO occurs approximately 85% of the time). Website audits are customized for individual businesses, so the prices vary, but the typical range is $2,500 – $3,500 (audits for larger “enterprise” websites can be considerably more). Ongoing SEO ranges from consulting to “do it for me” SEO services where Blue Corona’s team acts like your own in-house SEO department (for a fraction of the cost of having your own SEO team). Ongoing SEO ranges from $2,000 per month on the low end to $10,000 (or more) per month on the high end. What should really matter is your return on marketing investment (ROMI). Sure, $5,000 per month may sound like a big investment for a local business, but if your ROMI turns into $50,000 per month, it’s worth the investment. A word of caution: you get what you pay for. If you sign up with a cheap SEO company that offers low monthly payments and includes a “free” website, you may be leasing a space on their proprietary platform, meaning you lose your website and all your work once you leave. Avoid outsourced or second-language SEO work.

How long does SEO take?

If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.

How does Blue Corona track SEO success?

If you can’t measure it, you can’t manage it. You can’t win the game if you don’t know the score. Despite a million quotes which suggest that you can’t maximize your business success unless you track your results, most business owners and marketers are still not accurately tracking their advertising, marketing, website, or SEO. Most online marketing companies treat tracking and reporting as an afterthought—the last step. At Blue Corona, it’s the first step in every SEO engagement.

Is Blue Corona a certified Google Partner?

Yes.

SEO CASE STUDY
187% Increase In Organic Web Traffic

What Makes Blue Corona Different

Unlike other SEO companies, we operate from the perspective of a business owner. We strive to provide superior service by offering the following to all our law firm SEO clients:

  • A dedicated Account Manager, someone that understands business and SEO, to be your guide
  • Detailed monthly reports (you can actually understand) that connect SEO performance to your bottom line
  • A support team that includes an analyst, web designer/developer, and a dedicated professional copywriter
  • Access to our proprietary analytics software(better data drives better results)

Our Happy Clients

"Blue Corona has been our marketing agency for over a year now. They have provided great services and strategies for accelerating our business growth. Most importantly, they are willing and able to adapt our marketing strategy to help us succeed in our industry. Our account manager has been awesome! She is and has been such an asset to Reliable Power Systems."

De’Tavius Ross,
Reliable Power Systems

"Since working with Blue Corona our lead quality and profitability have skyrocketed! They give you advice on what is best for you rather what would line their own pockets. I have also been impressed by the quality of services (ad copy, amazing web design) and constant communication and tracking Blue Corona offers. Our account manager is truly a pleasure to work with. She is great at setting expectations and delivering results. I have worked with many marketing agencies and have...

Tracy Valgento,
Penguin Air, Plumbing & Electrical

"We have been partnering with Blue Corona for a couple of years now, and we are very pleased with the results. From the initial phase of learning our company's challenges and needs to the development of an effective online marketing strategy, working with the entire BC team has been a pleasure. The results have been tangible, and we're seeing an increase in leads and website visits across the board. One important asset BC brings to the table is their team's...

Michael DiFabion,
DiFabion Remodeling

"I’m very happy with the progress of Blue Corona’s SEO and pay-per-click campaigns for my garage door business. Blue Corona has helped improve our online visibility and generate more leads."

Bill McCormick,
Overhead Door of Indianapolis

"I've been with Blue Corona for over a year now. Hands down one of the best decisions I made for my business. The improvements they've made to my website, SEO, and general lead flow are so much better than previous companies I've worked with. One of the main reasons I chose them is they made decisions based on data and facts. Everything we do is measurable and they hold themselves accountable to the goals we collectively established. While all of...

Brian Zimmerman,
Zen Windows – Charlotte

"The switch to Blue Corona for our digital marketing needs was the best switch our team ever could have made. Our account manager is the best. She and her team are constantly staying a step ahead of industry trends and keeping us informed of best practices for our brand. We have seen tremendous results in a short time since beginning our partnership with Blue Corona, and we look forward to a long and fruitful relationship with their phenomenal team."

Raven Love,
Robin Aire

"I work for an Ohio HVAC, plumbing, electric, and indoor air quality company. Blue Corona has been nothing but helpful. We've used their services for several years and never had any issues. They've helped us improve PPC, SEO, social media, Local Services ads, and anything in between. I would 100% recommend using their services."

Jenell Marsek,
Blind & Sons

"Blue Corona has proven to be an integral marketing partner for our team. They handled our website revamp, as well as have continued to work with us to optimize our SEO, create campaigns, and evaluate our lead volume. Not only have we appreciated their professionalism, but we are so thankful for their assistance in facilitating our online growth."

Jennifer Jacob,
Jacob Heating & Air Conditioning

"I've been a business owner for seven years and have spent a lot of money with numerous digital marketing companies. My experience with many of them has been akin to burning money. Working with Blue Corona has been the exact opposite experience--more like printing money than burning money. They created a really nice-looking website for my company and, month by month, they add new content, which drives more and more traffic. And of course, there is much more being done...

Brad Blavat,
Zen Windows – Milwaukee

"Working with Blue Corona has been such a seamless process. They are efficient, creative, and extremely responsive. I have worked with numerous companies in the past and they are by far superior."

Christina Horner,
HELP Plumbing, Heating, Cooling and Drains
Maryland
7595 Rickenbacker Drive
Gaithersburg, MD 20879
North Carolina
1401 Central Avenue, Suite 200-F
Charlotte, NC 28205