SEO for Lawyers
Looking for an SEO company with proven experience helping other law firms measurably improve their organic rankings and SEO? You’ve come to the right place!
Go to Google and search, “law firm city, state” or, “divorce lawyers city, state”. If you don’t see your company’s website listed on the first page, you’re losing business to other firms. Blue Corona can help. Our team of SEO experts has extensive experience helping lawyers get more qualified website traffic and convert more website visitors into leads and clients.
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SEO EXPERTISE + BUSINESS SAVVY = MEASURABLE RESULTS
If you’re like most law firms, you probably get 20 emails a day promising to rank your law firm’s website #1 on Google. Like most things in life, if it sounds too good to be true, it typically is! With thousands of self-proclaimed “SEO experts”, it can be difficult to distinguish fact from fiction. At Blue Corona, we provide total transparency and services backed by tangible data. We’ve forgotten more about business and digital marketing for lawyers than most SEO companies will ever know!
Three things are required if you want your website to rank above all the other lawyers:
- Your website code needs to be easy for search engines to find, read, index and rank.
- Your onsite content (copy/text) must establish your company as an authority in the legal counsel industry.
- Your offsite factors (ex. links from other authoritative sites) must be optimized to reinforce your site’s authority.
Blue Corona offers lawyers a turn-key SEO service to measurably improve the (3) ranking signals above. The end result, for many of our law firm clients, is an exponential increasee in website traffic, leads and sales!
THE SEO PROCESS IN MORE DETAIL
Step 1: Comprehensive Website Tracking & SEO Audit
You can’t maximize what you don’t (accurately) measure. Accurate tracking is the foundation of every service Blue Corona provides. We market our clients’ businesses as if we owned them ourselves. In order to provide you with intelligent decisions about your advertising, marketing, SEO and website, we must first review your marketing the same way a great accountant would evaluate your financials. Most SEO companies brag about rankings and traffic. Guess what? Neither of these metrics matter if you’re not seeing increases in profit, revenue and clients from organic searches (for terms other than your firm’s or partners’ names!).
SEO is a zero sum game which means that in order for your website to move higher up in the organic search results, you must leapfrog websites which are currently perceived to be better optimized than your site. One of the most common questions business owners ask us is, “how much SEO do I need?” You can’t (intelligently) answer this question without first doing a thorough analysis of the other lawyer websites and firms in your area.
A typical SEO audit includes:
- A business intake so that our account managers see your business from an owner’s perspective
- Analytics and SEO software implementation (we use a set of tools no other SEO company has)
- Keyword research and identification
- Competitor analysis
- Analysis and evaluation of your website code, structure, and content
- Analysis and evaluation of your company’s presence online – linkscape, social media, and more
The output of our SEO audit process is an overview report and SEO strategy, which our team will present to you (allowing time for extensive Q&A).
Step 2: Foundational Improvements
Armed with the data derived from the SEO audit process, the second step in the SEO process is to make any foundational improvements required to facilitate your ongoing SEO success. For example, to rank well on Google you need well-optimized onsite content; however, if your website is not coded and structured correctly, the search engines will never see the great content you create. If code and site structure issues are identified during the SEO audit process, you must be fixed before any content optimizations occur.
Although every situation is unique, typical foundational improvements include things like revising your website’s title and meta tags, renaming various web pages, giving your website files a more logical structure, improving your website speed (load speed is a known ranking factor), enhancing your local SEO by creating more geographically relevant content, and even recoding your website onto a content management system (CMS).
Step 3: Content Creation and Marketing
With the right foundation in place, and armed right keywords, the next step in the SEO process is to update the content on your website and, when necessary, create new website pages. Contrary to what you might think, Google does rank websites – it ranks web PAGES. Each page of content on your site gives you an opportunity to rank for a specific set of relevant keywords.
It might be helpful to think of your website as if it were a fishing boat, each page of content is like a baited line thrown into the Internet sea of fish. More lines in the water (pages on your website) equals more fish (visits, leads and new cases!)! The content of your website must be targeted to your top keywords, but it also must establish your firm as THE authority for what you do in markets you do it (whether that’s elder, family, divorce, or another specialty law category).
Most lawyers hate creating website copy! That’s okay – Blue Corona has professional copywriters (in-house, US-based employees that work directly for Blue Corona) that specialize in creating unique, original, relevant and authoritative content specifically for the legal industry.
Step 4: Optimization of Offsite Factors
The final step in the SEO process is to optimize your overall footprint on the web. Think of links from other authoritative websites (directory pages, local chambers of commerce or the BBB) as votes of authority or digital recommendations. More links from high-authority sites equals more search engine visibility; however, you must recognize that not all links are created equal! Buying links with the intent to manipulate Google’s ranking algorithms is forbidden and doing so can get your website banned from the search rankings. The right way to attract links to your website is to earn them by creating unique and remarkable content – content that is truly valuable to your prospective customers!
Learn more about how Blue Corona can help your law firm grow with SEO (we’ve helped a divorce and family law firm grow organic traffic for to their website by over 190 percent in one year)! Contact one of our SEO specialists today!
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